Social networking sites these days doesn’t only provide means to get in touch with friends and families. They can almost do anything these days. Advertising is one of them. Not the usual approach in reaching out to your customers, but it definitely works. Facebook and ampm is one good example. ampm has a facebook page that shows you how interactive a burger experience can be and that’s where you get to see the secret menu tab. ampm is a convenience store that offer late night dining where you can be creative and create your own menu. Self-serve in a way, but totally useful for me since I like my burgers just the way my appetites tells me, which, I confess, changes every once in a while. Pretty convenient for those who crave for late night snacks like me. I spend my weekends watching my favorite tv shows, movies and even documentaries. More often than not, the moment I’m done watching, I go straight to the kitchen and look for something to eat. Now wouldn’t something like Chili Conquistador answer that craving? I’d definitely say yes. Who wouldn’t? A meaty burger, chili and spicy funyums, I say that’s perfect.
The secret menu tab on facebook is good way of letting ampm what you, as a customer wants, and what they, as a company would need to do to give their customers a more satisfying experience and eventually make them frequent customers. That’s great customer interaction right there. The secret menu tab is available on their facebook fan page so make sure to check it out. More to that, on 7/26, 8/2, 8/9, 8/16, 8/30, five more secret menus will be unveiled. And just recently, last Aug 2, fans can ampm can already create their own version of their favorite burger right on the facebook page.
I already created my own personal menu, so go ahead and try them!
